Welch's brand profile U.S. 2022| ��ƽ��

Welch's brand awareness, usage, popularity, loyalty, and buzz among soft drink drinkers in the United States in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

1,160 respondents

Age group

18-64 years

Special properties

respondents who drink soft drinks

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to soft drinks, which of the following brands do you like?
Brand usage: When it comes to soft drinks, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to soft drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Welch's in the United States?
When it comes to soft drink drinkers, brand awareness of Welch's is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Welch's in the United States?
In total, **% of U.S. soft drink drinkers say they like Welch's. However, in actuality, among the **% of U.S. respondents who know Welch's, **% of people like the brand.

What is the usage share of Welch's in the United States?
All in all, **% of soft drink drinkers in the United States use Welch's. That means, of the **% who know the brand, **% use them.

How loyal are the drinkers of Welch's?
Around **% of soft drink drinkers in the United States say they are likely to use Welch's again. Set in relation to the **% usage share of the brand, this means that **% of their drinkers show loyalty to the brand.

What's the buzz around Welch's in the United States?
In October 2022, about *% of U.S. soft drink drinkers had heard about Welch's in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's *%, meaning at the time of the survey there's little to no buzz around Welch's in the United States.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.