Totino's Party Pizza brand profile U.S. 2024| ��ƽ��

Totino's Party Pizza brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

1,249 respondents

Age group

18-64 years

Special properties

respondents who eat frozen pizza

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to frozen pizza, which of the following brands do you like?
Brand usage: When it comes to frozen pizza, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to frozen pizza, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Totino's Party Pizza in the United States?
When it comes to frozen pizza eaters, brand awareness of Totino's Party Pizza is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Totino's Party Pizza in the United States?
In total, *** of U.S. frozen pizza eaters say they like Totino's Party Pizza.

What is the usage share of Totino's Party Pizza in the United States?
All in all, *** of frozen pizza eaters in the United States use Totino's Party Pizza.

How loyal are the customers of Totino's Party Pizza?
Around *** of frozen pizza eaters in the United States say they are likely to use Totino's Party Pizza again.

What's the buzz around Totino's Party Pizza in the United States?
As of October 2024, about *** of U.S. frozen pizza eaters had heard about Totino's Party Pizza in the media, on social media, or in advertising over the past three months.

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