Nike brand profile U.S. 2025| ��ƽ��

Nike brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the United States in 2025

Characteristic	Share of respondents
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Number of respondents

1,093 respondents

Age group

18-64 years

Special properties

respondents who own sportswear

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name?"

Brand popularity: "When it comes to sportswear, which of the following brands do you like?"

Brand usage: "When it comes to sportswear, which of the following brands do you own currently?"

Brand loyalty: "When it comes to sportswear, which of the following brands are you likely to purchase again in the future?"

Brand buzz: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

Citation formats

How high is the brand awareness of Nike in the United States?
When it comes to sportswear owners, brand awareness of Nike is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Nike in the United States?
In total, **% of U.S. sportswear owners say they like Nike.

What is the usage share of Nike in the United States?
All in all, **% of sportswear owners in the United States own Nike.

How loyal are the owners of Nike?
Around **% of sportswear owners in the United States say they are likely to purchase Nike again.

What's the buzz around Nike in the United States?
In 2025, about **% of U.S. sportswear owners had heard about Nike in the media, on social media, or in advertising over the past three months.