As of May 31, 2025, Nike operated a total of 1,034 retail stores throughout the entire world, which is 11 stores less than the previous financial year. The number of Nike stores in the United States amounted to nearly 380 in that year.Â
Nike’s history
U.S.-based Nike is the world leader in athletic footwear and apparel. The company, which is traded as NKE on the New York Stock Exchange, has acquired several footwear and apparel companies over its history, such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter, and Umbro. On top of that, the Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. However, in 2025, for the first time in several years Nike’s revenue has seen a decrease
Nike versus adidas
With both companies having instantly recognizable logos globally, Nike and adidas are driving growth in the worldwide sportswear and athletic apparel markets. One can look at a number of indicators to see who is winning in the war of the retail giants. With a simple brand comparison of Nike and adidas, it is clear that Nike is the overall frontrunner, with a brand value of close to 45 billion U.S. dollars. In comparison, adidas was valued at nearly 16 billion U.S. dollars. Globally, Nike’s share of the sportswear and sporting goods market is much larger than that of adidas; however, both Nike and adidas far exceed all other competitors.