2023 results are based on data collected between October 2022 and September 2023.
Supplementary notes
The release date is the date the information was accessed.Â
The American Customer Satisfaction Index (ACSI) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with considerable U.S. market shares.
Citation formats
American customer satisfaction index: athletic shoe companies 1997-2025
With an American customer satisfaction index score of ** for its athletic shoes, Nike outranked adidas in 2025. The roles were in fact reversed in 2021 and have fluctuated several times over the years.Â
Nike puts its best foot forward
Nike is one of the most popular brands for sports shoes among consumers worldwide. In fiscal 2024, the company made nearly ** billion U.S. dollars in North America by selling footwear alone. Apparel, which made up the second-largest segment, generated nearly *** billion dollars on the continent. With the highest sales and the highest number of active Nike stores, the United States made up the largest North American market, specifically.
The U.S. sports and swimwear market
U.S. revenue numbers for the sports and swimwear market in 2024 stood at an estimated ** billion U.S. dollars, an increase of nearly billion U.S. dollars compared to the previous year. Figures are set to reach a projected ** billion U.S. dollars in 2029. Each year, over half of the market’s revenue had been specifically generated through women’s sports and swimwear.
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´¡°ä³§±õ®. (April 28, 2026). The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/
´¡°ä³§±õ®. "The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2025." Chart. April 28, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/
´¡°ä³§±õ®. (2026). The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/
´¡°ä³§±õ®. "The American Customer Satisfaction Index Scores for Athletic Shoe Companies in The U.S. from 1997 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2026, /statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/
´¡°ä³§±õ®, The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/ (last visited July 28, 2026)
The American customer satisfaction index scores for athletic shoe companies in the U.S. from 1997 to 2025 [Graph], ´¡°ä³§±õ®, April 28, 2026. [Online]. Available: /statistics/195009/customer-satisfaction-with-us-athletic-shoes-since-1997/
