According to a survey conducted in 2025 in Japan, * was the most popular sports brand, with **** percent of respondents stating it was one of their favorite brands.
ASICS
Despite the popularity of western sports brands, Japanese sports brands are still enjoying the trust of domestic consumers. ASICS Corporation has gained recognition both in the domestic and overseas sports apparel markets. Headquartered in Hyogo Prefecture, the company is best known for its innovative technologies for manufacturing training shoes for sports such as running, volleyball, and handball.
Sports brands for fashion
In Japan, sportswear and sports shoes have penetrated the casual wear segment of the fashion market. Not limited to sporting activities anymore, consumers wear athletic clothes and shoes in everyday life for the style. Thanks to the relaxation of dress codes and widespread acceptance of the more casual athletic leisure style (athleisure), items like sneakers are more commonly worn for daily activities than for sports, contributing to the success for brands like Adidas and Nike.
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MyVoice, & PR Times. (January 19, 2026). Most popular sports brands in Japan in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/735053/japan-popularity-of-sports-brands/
MyVoice, und PR Times. "Most popular sports brands in Japan in 2025." Chart. January 19, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/735053/japan-popularity-of-sports-brands/
MyVoice, PR Times. (2026). Most popular sports brands in Japan in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/735053/japan-popularity-of-sports-brands/
MyVoice, and PR Times. "Most Popular Sports Brands in Japan in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jan 2026, /statistics/735053/japan-popularity-of-sports-brands/
MyVoice & PR Times, Most popular sports brands in Japan in 2025 ÌÇÐÄÆƽâ°æ, /statistics/735053/japan-popularity-of-sports-brands/ (last visited July 30, 2026)
Most popular sports brands in Japan in 2025 [Graph], MyVoice, & PR Times, January 19, 2026. [Online]. Available: /statistics/735053/japan-popularity-of-sports-brands/
