lastminute brand profile Germany 2022| ��ƽ��

lastminute brand awareness, usage, popularity, loyalty, and buzz among travel portal users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

840 respondents

Age group

18-64 years

Special properties

respondents who use travel portals

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to travel portals, which of the following brands do you like?
Brand usage: When it comes to travel portals, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to travel portals, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of lastminute in Germany?
When it comes to travel portal users, brand awareness of lastminute is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is lastminute in Germany?
In total, **% of German travel portal users say they like lastminute. However, in actuality, among the **% of German respondents who know lastminute, **% of people like the brand.

What is the usage share of lastminute in Germany?
All in all, *% of travel portal users in Germany use lastminute. That means, of the **% who know the brand, *% use them.

How loyal are the users of lastminute?
Around *% of travel portal users in Germany say they are likely to use lastminute again. Set in relation to the *% usage share of the brand, this means that **% of their users show loyalty to the brand.

What's the buzz around lastminute in Germany?
In August 2022, about *% of German travel portal users had heard about lastminute in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's *%, meaning at the time of the survey there's little to no buzz around lastminute in Germany.

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