Ravensburger brand profile Germany 2024| ��ƽ��

Ravensburger brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in Germany in 2024

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

859 respondents

Age group

18-64 years

Special properties

respondents who use toys & baby online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to toys & baby online shops, which of the following brands do you like?
Brand usage: When it comes to toys & baby online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to toys & baby online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Ravensburger in Germany?
When it comes to toys and baby online shop users, brand awareness of Ravensburger is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Ravensburger in Germany?
In total, **% of German toys and baby online shop users say they like Ravensburger.

What is the usage share of Ravensburger in Germany?
All in all, **% of toys and baby online shop users in Germany use Ravensburger.

How loyal are the customers of Ravensburger?
Around **% of toys and baby online shop users in Germany say they are likely to use Ravensburger again.

What's the buzz around Ravensburger in Germany?
In April 2024, about **% of German toys and baby online shop users had heard about Ravensburger in the media, on social media, or in advertising over the past three months.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.