Carter's brand profile U.S. 2022| ��ƽ��

Carter's brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2022

Characteristic	Share of respondents
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Number of respondents

822 respondents

Age group

18-64 years

Special properties

respondents who use toys & baby online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to toys & baby online shops, which of the following brands do you like?
Brand usage: When it comes to toys & baby online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to toys & baby online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Carter's in the United States?
When it comes to toys and baby online shop users, brand awareness of Carter's is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Carter's in the United States?
In total, **% of U.S. toys and baby online shop users say they like Carter's. However, in actuality, among the **% of U.S. respondents who know Carter's, **% of people like the brand.

What is the usage share of Carter's in the United States?
All in all, **% of toys and baby online shop users in the United States use Carter's. That means, of the **% who know the brand, **% use them.

How loyal are the customers of Carter's?
Around **% of toys and baby online shop users in the United States say they are likely to use Carter's again. Set in relation to the **% usage share of the brand, this means that **% of their customers show loyalty to the brand.

What's the buzz around Carter's in the United States?
In June 2022, about **% of U.S. toys and baby online shop users had heard about Carter's in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around Carter's in the United States.

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