Smyths brand profile UK 2025| ��ƽ��

Smyths brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the UK in 2025

Characteristic	Share of respondents
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Number of respondents

873 respondents

Age group

18-64 years

Special properties

respondents who use toys & baby online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to toys & baby online shops, which of the following brands do you like?
Brand usage: When it comes to toys & baby online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to toys & baby online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Smyths in the UK?
When it comes to toys and baby online shop users, brand awareness of Smyths is at 86 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Smyths in the UK?
In total, 44 percent of UK toys and baby online shop users say they like Smyths.

What is the usage share of Smyths in the UK?
All in all, 31 percent of toys and baby online shop users in the UK use Smyths.

How loyal are the customers of Smyths?
Around 26 percent of toys and baby online shop users in the UK say they are likely to use Smyths again.

What's the buzz around Smyths in the UK?
In July 2025, about 21 percent of UK toys and baby online shop users had heard about Smyths in the media, on social media, or in advertising over the past three months.

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