Playmobil brand profile Germany 2024| ��ƽ��

Playmobil brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in Germany in 2024

Characteristic	Share of respondents
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Number of respondents

859 859 859

Age group

18-64 years

Special properties

respondents who use toys & baby online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to toys & baby online shops, which of the following brands do you like?
Brand usage: When it comes to toys & baby online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to toys & baby online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Playmobil in Germany?
When it comes to toys and baby online shop users, brand awareness of Playmobil is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Playmobil in Germany?
In total, **% of German toys and baby online shop users say they like Playmobil.

What is the usage share of Playmobil in Germany?
All in all, **% of toys and baby online shop users in Germany use Playmobil.

How loyal are the customers of Playmobil?
Around **% of toys and baby online shop users in Germany say they are likely to use Playmobil again.

What's the buzz around Playmobil in Germany?
In April 2024, about **% of German toys and baby online shop users had heard about Playmobil in the media, on social media, or in advertising over the past three months.

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