Turkey: e-commerce user share by age 2021| ��ƽ��

Share of e-commerce users in Turkey in 2021, by age

Characteristic	Share of users
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Supplementary notes

Data provided by ��ƽ�� Market Outlooks are estimates

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the ��ƽ�� Market Outlook.

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Concerning the five age groups, the group of 25-34 years has the largest share with percent. Contrastingly, the group of 55-64 years is ranked last, with *** percent. Their difference, compared to the 25-34 years, lies at percentage points.

Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the beauty, health, personal & household care segment of the e-commerce market and a ranking of subsegments in Canada regarding share in the segment Fashion .