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In Spain, the popularity of online shopping is evident from the latest B2C e-commerce figures. The purchase of products and services over the internet has experienced steady growth in recent years, reaching a revenue volume of almost ** billion euros in 2020, up from around *** billion in 2007.

Online shopping expenditure

Between 2007 and 2020, the mean e-commerce spending per user in Spain tripled from *** to around euros. According to a 2021 survey, the average amount spent on each purchase is between ** and ** euros. Big-ticket purchases such as insurance and financial services, vehicles, furniture, or even tourism services are perhaps unsurprisingly some of the e-commerce categories on which Spaniards spend the most. However, everyday items such as groceries also ranked among the highest average annual online expenditures.

Mobile commerce is rising

While desktops remained the leading device for e-commerce in Spain in 2022, mobile phones are rapidly gaining popularity. The sectors most favored by this trend are fashion and leisure, as they were the product and service categories most purchased through a mobile device that year. Mobile commerce not only benefits merchants but also brings many advantages to consumers. In Spain, users prefer this purchase method because of the speed and overall simplicity of the shopping experience it provides.