The statistic has been compiled from several reports by the source. Additional commentary has been provided by , Senior E-Commerce Expert at the Turkish Ministry of Trade.
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E-commerce sales value in Turkey 2023-2024, by product category
In 2024, apparel, footwear, and accessories had the highest e-commerce sales value in Turkey, at over *** billion Turkish lira. The category of airlines ranked second, with approximately *** billion Turkish lira in sales value.
Fastest-growing product categories in online retail
Comparing the 2024 figures with the previous year, a significant increase was recorded for the categories related to fashion, travel, and food. For instance, the sales value in the travel, transportation, and storage category grew by *** times, while the figure for air tickets ** over the observed period.
Growth in e-travel purchases
According to , Senior E-Commerce Expert at the Turkish Ministry of Trade, this growth in online sales of plane tickets and holiday packages can be explained by the post-pandemic sector recovery. Furthermore, there is an increase in consumer confidence in purchasing travel goods and services. In addition, airlines recorded the second-highest average online shopping cart value in the country after the category of home, garden, furniture, and decorations.
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Ministry of Trade Turkey, & Expert(s) (Ömer Faruk Ergün, Senior E-Commerce Expert at the Ministry of Trade). (May 6, 2025). E-commerce sales value in Turkey from 2023 to 2024, by product category (in billion Turkish lira) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1290263/turkey-e-commerce-sales-value-by-sectors/
Ministry of Trade Turkey, und Expert(s) (Ömer Faruk Ergün, Senior E-Commerce Expert at the Ministry of Trade). "E-commerce sales value in Turkey from 2023 to 2024, by product category (in billion Turkish lira)." Chart. May 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1290263/turkey-e-commerce-sales-value-by-sectors/
Ministry of Trade Turkey, Expert(s) (Ömer Faruk Ergün, Senior E-Commerce Expert at the Ministry of Trade). (2025). E-commerce sales value in Turkey from 2023 to 2024, by product category (in billion Turkish lira). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1290263/turkey-e-commerce-sales-value-by-sectors/
Ministry of Trade Turkey, and Expert(s) (Ömer Faruk Ergün, Senior E-Commerce Expert at the Ministry of Trade). "E-commerce Sales Value in Turkey from 2023 to 2024, by Product Category (in Billion Turkish Lira)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 May 2025, /statistics/1290263/turkey-e-commerce-sales-value-by-sectors/
Ministry of Trade Turkey & Expert(s) (Ömer Faruk Ergün, Senior E-Commerce Expert at the Ministry of Trade), E-commerce sales value in Turkey from 2023 to 2024, by product category (in billion Turkish lira) ÌÇÐÄÆƽâ°æ, /statistics/1290263/turkey-e-commerce-sales-value-by-sectors/ (last visited July 16, 2026)
E-commerce sales value in Turkey from 2023 to 2024, by product category (in billion Turkish lira) [Graph], Ministry of Trade Turkey, & Expert(s) (Ömer Faruk Ergün, Senior E-Commerce Expert at the Ministry of Trade), May 6, 2025. [Online]. Available: /statistics/1290263/turkey-e-commerce-sales-value-by-sectors/
