Baltic countries: video-on-demand users 2017-2025| ��ƽ��

Number of video-on-demand users in Baltic countries from 2017 to 2025 (in millions)

Characteristic	Lithuania	Latvia	Estonia
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

More information

Supplementary notes

Data provided by ��ƽ�� Market Outlook are estimates
Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.

All figures are estimate. A detailed methodology can be found in the ��ƽ�� Market Outlook.

Citation formats

In the Baltics, the number of people that use video streaming (SVoD) has been steadily increasing since 2017. In 2020, it stood at roughly *** million people. Lithuania had the highest number of video streaming users at around *** thousand, followed by Latvia and Estonia with *** and *** thousands users respectively. The ��ƽ�� Digital Market Outlook estimates that the number of users will continue to increase, reaching around *** million users in the Baltics by 2023.