Boohoo brand profile UK 2024| ��ƽ��

Boohoo brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

1,114 respondents

Age group

18-64 years

Special properties

respondents who use fashion online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion online shops, which of the following brands do you like?
Brand usage: When it comes to fashion online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Boohoo in the UK?
When it comes to fashion online shop users, brand awareness of Boohoo is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Boohoo in the UK?
In total, **% of UK fashion online shop users say they like Boohoo.

What is the usage share of Boohoo in the UK?
All in all, **% of fashion online shop users in the UK use Boohoo.

How loyal are the customers of Boohoo?
Around **% of fashion online shop users in the UK say they are likely to use Boohoo again.

What's the buzz around Boohoo in the UK?
In April 2024, about **% of UK fashion online shop users had heard about Boohoo in the media, on social media, or in advertising over the past three months.

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