Number of users of e-commerce in Southeast Asia 2017-2029| ��ƽ��

E-Commerce
Key Figures of E-Commerce

Number of users of e-commerce in Southeast Asia from 2017 to 2029, by selected country (in millions)

Characteristic	Indonesia	Malaysia	Philippines	Thailand	Vietnam
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Number of users of e-commerce in Southeast Asia 2017-2029, by country

Published by ��ƽ�� Research Department, Oct 29, 2025

In 2024, Indonesia ranked first by number of users in the e-commerce market among the 5 countries presented in the ranking. Indonesia's number of users amounted to *** users, while Vietnam and Thailand, the second and third countries, had records amounting to *** users and *** users, respectively.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ��ƽ�� page on eCommerce.