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Popularity of South Korean webtoons in selected countries 2024

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Release date

March 2025

Region

Worldwide, South Korea

Survey time period

November 29 to December 27, 2024

Number of respondents

26,400 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

This survey was conducted in the following countries and territories: 
China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, Kazakhstan, Mexico, Germany, Canada, Italy, Spain, Saudi Arabia, Egypt, and South Africa. 


Original question: "How popular do you think Korean webtoons are in your country at the moment?"

Citation formats

South Korean webtoon popularity level 2024, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, May 19, 2025

According to a survey conducted in 2024 among multiple countries on the popularity of Korean webtoons, India was the country with the highest level of popularity with around **** percent of respondents there answering that they were interested in it. Following were Thailand and Taiwan, with around **** percent of each country's respondents answering that they were interested, respectively.

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Topics

Webtoon industry in South KoreaInternet usage in South KoreaGame industry in South Korea Music industry in South Korea Creative content industry in South Korea
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