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* The source adds the following information: " By interviewing more than 100 companies, the study exposes the vision of many sectors, the majority of which are represented by Communication / Marketing / Media (27%), IT (14%), Retail / Mass distribution ( 11%) as well as Banks / Insurance / Financial Services (8%). These activities are aimed at different markets (BtoB 47%, BtoC, 17%, both 36%), whose audiences do not have the same needs or the same search behavior on the Internet. With a panel made up half of traditional companies (54%) and pure players (46%), their business model and their approach to digital are different. The the size of the companies in the panel were made up of 50% SMEs and 29% VSEs."

The semantic cocoon is a system for organizing textual content intended to answer Internet users' questions on a given theme and linked together by skilfully placed hypertext links. The semantic cocoon places the Internet user AND his or her concerns at the center of the process.

A crawler is a program used by search engines to collect data from the internet. When a crawler visits a website, it picks over the entire website's content (i.e. the text) and stores it in a databank. It also stores all the external and internal links to the website.

AEO stands for Answer Engine Optimisation. It is a term used to describe a side of Search Engine Optimisation (SEO) that focuses on optimising your content by providing answers to the questions people are asking.