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Share of organic (search) traffic on French mass distribution websites in March 2020

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Source

Release date

May 2020

Region

France

Survey time period

March 2020

Supplementary notes

Organic traffic is defined as visitors coming from a search engine, such as Google or Bing.

Citation formats

Share of organic traffic on general retailer websites in France 2020

Published by Thuy D., Oct 20, 2020
As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the share of organic traffic of the different retailers websites. Thus, we note that around ** percent of visits to Franprix.fr came from organic traffic, that is to say, visits coming from search engines such as Google or Bing. The 鈥渕inor鈥 competitors in the sector have clearly understood that the fight against the big names (and their direct traffic) requires an elaborate keyword strategy.
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State of SEO strategies in FranceGoogleOnline advertising metricsOnline search market worldwideSearch advertising in the U.S.
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