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We find here the loyalty of visitors to Yves Rocher in this high percentage of direct traffic, indicating a clientele of regulars having probably indexed the site in their favorites. But it is above all the impressive figures of Marionnaud and Nocibé that catch the eye, with a direct traffic of 77.46 percent and 75 percent, respectively. Beautysuccess.fr scored the least in terms of direct traffic (defined as visits with no referring website), with a rate of about 65 percent.