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Private label market in the U.S.
Statistics report on the private label market in the U.S.
This report provides statistical information about the private label market in the United States. It has been broken down into the following categories: market overview, private label retail, product categories, and consumer behavior.
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Table of contents
Market overview
4
- Premium Statistic Global private label sales growth 2023-2024
- Premium Statistic Global private label sales growth by region 2024
- Premium Statistic Private label product share in shopping baskets worldwide 2024
- Premium Statistic Share of CPG private labels sales in the U.S. 2025, by retailer
Private label retail
4
- Premium Statistic Private label dollar sales in the U.S. 2019-2025
- Premium Statistic Private label unit sales volume in the U.S. 2019-2024
- Premium Statistic Private label dollar share of consumer goods in the U.S. 2019-2025
- Premium Statistic Private label unit share of consumer goods in the U.S. 2019-2025
Product categories
7
- Premium Statistic Food and nonfood departments store brand dollar sales growth U.S. 2025
- Premium Statistic Dollar share of private labels in the U.S. 2025, by department
- Premium Statistic Unit share of private labels in the U.S. 2025, by department
- Premium Statistic Edible private label product sales value in the U.S. 2025, by category
- Premium Statistic Edible private label product dollar share in the U.S. 2025, by category
- Premium Statistic Non-edible private label product sales value in the U.S. 2025, by category
- Premium Statistic Non-edible private label product dollar share in the U.S. 2024, by category
Consumer trends
7
- Premium Statistic U.S. consumer attitudes to store brands as of 2025
- Premium Statistic Private labels and national brands increase in purchase in the United States 2025
- Basic Statistic Shoppers' reasons for buying private labels in the U.S. 2025
- Premium Statistic U.S. consumers' store brand product spending change as of 2024, by income
- Basic Statistic CPG private label brands household penetration rate U.S. 2025
- Premium Statistic Consumers trust in private labels in the U.S. by generation 2025
- Premium Statistic Private labels first time buyers in the United States in 2024, by generation
FURTHER REPORTS
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