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Most popular beverages to drink with Japanese-style sweets in Japan as of January 2024

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Sources

Release date

January 2024

Region

Japan

Survey time period

December 29, 2023 to January 5, 2024

Number of respondents

1,000 respondents

Special properties

among respondents who stated to enjoy sweets; only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "What do you think matches Japanese sweets the best? Please choose only one option."

Citation formats

Preferred beverage for Japanese sweets in Japan 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 30, 2024

Green tea variations were the most popular drink to pair with Japanese-style confectioneries, as revealed in a survey conducted in January 2024 in Japan. Over ** percent of respondents named green tea their preferred beverage to drink when eating Japanese sweets. Powdered green tea (matcha) which is also served with traditional sweets (wagashi) in Japanese tea ceremonies was named by almost ** percent of respondents.
Japanese-style sweets refer to a broader category of confections that may also use ingredients not commonly found in wagashi like dairy products. It commonly takes inspiration from Western confections like whipped cream dorayaki, chocolate-filled daifuku, and matcha cheesecake.

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Topics

Snack foods in JapanFood retail in JapanHealth and functional foods market in JapanDentistry in JapanEating behavior in Japan
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