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Cleaning products industry in the U.S.

Statistics report on the household cleaning products industry in the U.S.

This report presents a range of statistics and facts about the household cleaning products industry in the United States. It has been split into the following chapters: market overview, retail sales, leading companies, and finally, consumption.

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Table of contents

Market overview

6
  • Premium Forecast Revenue in the home & laundry care market worldwide 2018-2031
  • Premium Forecast Revenue growth of home & laundry care worldwide 2019-2031
  • Premium Forecast Revenue in the home & laundry care market worldwide 2018-2029, by country
  • Premium Forecast Revenue in the household cleaners segment worldwide 2018-2029, by country
  • Premium Forecast Revenue of the laundry care market worldwide 2018-2029, by country
  • Premium Forecast Revenue of the dishwashing detergents market worldwide 2018-2029, by country

Retail sales

8
  • Premium Statistic U.S. laundry detergent dollar sales in 2025, by product category
  • Premium Statistic Unit sales of laundry detergent in the United States in 2025, by product type
  • Premium Statistic Leading liquid laundry detergent brands sales of the U.S. 2024
  • Premium Statistic Sales of household cleaner products in the United States in 2024, by type
  • Premium Statistic Unit sales of household cleaner products in the United States in 2025, by type
  • Basic Statistic Sales of home fragrances by product type in the U.S. 2025
  • Premium Statistic Sales of air fresheners by product type in the U.S. 2025
  • Premium Statistic Sales of bleach in the United States 2024-2025, by product type

Leading companies

10
  • Premium Statistic Sales of the leading household/personal care companies worldwide 2026
  • Basic Statistic Largest private U.S. household and personal product companies in 2025, by revenue
  • Premium Statistic Procter & Gamble (P&G) revenue 2012-2025
  • Premium Statistic Procter & Gamble's net sales worldwide 2014-2025, by business segment
  • Premium Statistic Unilever: revenue 2011-2025, by region
  • Basic Statistic Revenue of the Unilever Group worldwide 2024, by product segment
  • Premium Statistic Global sales share of Henkel from 2012-2025, by region
  • Premium Statistic Sales of Henkel worldwide 2006-2025, by business unit
  • Premium Statistic Global sales share of The Clorox Company 2024, by product line
  • Premium Statistic Global sales of The Clorox Company 2025, by segment

Consumption

4
  • Premium Statistic Household penetration rates of the leading home care brands in the U.S. 2024
  • Premium Statistic Most chosen home care brands in the United States in 2024, by consumer reach points
  • Basic Statistic U.S. household expenditure on housekeeping supplies 2007-2024
  • Premium Statistic U.S. household expenditure on laundry and cleaning supplies 2007-2024
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