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Media usage in the UK - statistics & facts

Traditional media is no longer at the forefront of consumers’ minds in the United Kingdom. Ever since 2015, when digital entertainment retail sales have surpassed traditional formats, online media formats have been in the lead.Today, people commonly use the internet on any device for watching TV content, listening to music, and engaging with social media.

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Published by Julia Stoll, Apr 27, 2026

Key insights

  • Most used media service in the UK
  • TV

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Current statistics on this topic

Media

Digital Market Outlook: digital media revenue in the UK 2017-2030, by segment

Media

Entertainment retail sales in the United Kingdom (UK) 2014-2025, by format

Demographics

Number of internet users in the United Kingdom 2000-2050

Recommended statistics

Overview

7

Overview

Video

9

Video

Audio

8

Audio

Books, magazines, and newspapers

6

Books, magazines, and newspapers

News

6

News

Video games

8

Video games

Social media

6

Social media

Further reports

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Media usage in the United States
Media usage in the United States
Advertising in the United Kingdom (UK)
Advertising in the United Kingdom (UK)
Social media usage in the United Kingdom (UK)
Social media usage in the United Kingdom (UK)
Media usage in Europe
Media usage in Europe
Gen Z and media consumption in Europe
Gen Z and media consumption in Europe
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