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Preferred viewing channels among adults intending to watch or attend the FIFA World Cup 2026 in selected countries worldwide as of March 2026

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Sources

Release date

March 2026

Region

Worldwide, Germany, United Kingdom, United States

Survey time period

January 13 to March 12, 2026

Number of respondents

1,807*

Age group

18-64 years

Special properties

multiple choices possible; respondents planned to watch or attend the FIFA World Cup 2026

Method of interview

Questionnaire

Supplementary notes

* Base sizes: Germany - 606, United Kingdom - 730, United States - 471.

Citation formats

Most common methods of following the FIFA World Cup 2026 globally, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 23, 2026

According to a 2026 survey, the most common planned channel for following the FIFA World Cup 2026 among adults in Germany, the United Kingdom, and the United States was television. Meanwhile, ** percent of U.S. respondents said they would follow the event on social media.

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