¹ Survey count for 2024. The 2024 study included 90,178 frequent museum-goers (defined as people who typically visit multiple museums each year) and 2,154 respondents who were surveyed as part of general population sampling.Â
The source specified that the survey is conducted annually between January and February, with data usually being analyzed in March.
Citation formats
Share of museum-goers visiting a museum in the U.S. 2020-2024, by frequency
A survey conducted in the United States between 2020 and 2024 focused on the share of museum-goers who visited a museum over the previous year. In the 2024 poll, the share of respondents going to museums at least four times a year experienced an annual increase of percentage points, but remained significantly below pre-pandemic levels. Meanwhile, ** percent of the sample in 2024 reported visiting a museum less than once a year, declining from ** percent in 2023.
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Wilkening Consulting, & AAM. (September 19, 2024). Share of museum-goers who visited a museum in the previous year in the United States from 2020 to 2024, by frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1357064/museum-visits-by-frequency-united-states/
Wilkening Consulting, und AAM. "Share of museum-goers who visited a museum in the previous year in the United States from 2020 to 2024, by frequency." Chart. September 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1357064/museum-visits-by-frequency-united-states/
Wilkening Consulting, AAM. (2024). Share of museum-goers who visited a museum in the previous year in the United States from 2020 to 2024, by frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1357064/museum-visits-by-frequency-united-states/
Wilkening Consulting, and AAM. "Share of Museum-goers Who Visited a Museum in The Previous Year in The United States from 2020 to 2024, by Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Sep 2024, /statistics/1357064/museum-visits-by-frequency-united-states/
Wilkening Consulting & AAM, Share of museum-goers who visited a museum in the previous year in the United States from 2020 to 2024, by frequency ÌÇÐÄÆƽâ°æ, /statistics/1357064/museum-visits-by-frequency-united-states/ (last visited July 21, 2026)
Share of museum-goers who visited a museum in the previous year in the United States from 2020 to 2024, by frequency [Graph], Wilkening Consulting, & AAM, September 19, 2024. [Online]. Available: /statistics/1357064/museum-visits-by-frequency-united-states/
