Includes only B2C companies with high activity in social networks.
Supplementary notes
* Social Media Audit (SMA) is an indicator that allows an integral evaluation of the use of social networks and blogs as a communication and marketing channel for brands. To calculate the unique SMA value, all variables are weighted based on their importance for B2C companies.
The source does not provide the date of survey. The date provided is the publication date.
Figures have been rounded.
Citation formats
Colombia: main brands based on Instagram presence 2018
This statistic displays the leading companies in Colombia according to the management of social media activities on Instagram as of ****, ranked by SMA score. As of this point in time, the supermarket brand Éxito and the apparel company Reebok ranked first in activity management on Instagram, both with a score of ** percent.
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Dinero. (September 27, 2018). Leading companies according to the management of their Instagram presence in Colombia as of September 2018, by SMA* score [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/981401/colombia-leading-companies-management-instagram-score/
Dinero. "Leading companies according to the management of their Instagram presence in Colombia as of September 2018, by SMA* score." Chart. September 27, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/981401/colombia-leading-companies-management-instagram-score/
Dinero. (2018). Leading companies according to the management of their Instagram presence in Colombia as of September 2018, by SMA* score. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/981401/colombia-leading-companies-management-instagram-score/
Dinero. "Leading Companies According to The Management of Their Instagram Presence in Colombia as of September 2018, by Sma* Score." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Sep 2018, /statistics/981401/colombia-leading-companies-management-instagram-score/
Dinero, Leading companies according to the management of their Instagram presence in Colombia as of September 2018, by SMA* score ÌÇÐÄÆƽâ°æ, /statistics/981401/colombia-leading-companies-management-instagram-score/ (last visited August 01, 2026)
Leading companies according to the management of their Instagram presence in Colombia as of September 2018, by SMA* score [Graph], Dinero, September 27, 2018. [Online]. Available: /statistics/981401/colombia-leading-companies-management-instagram-score/
