Includes only B2C companies with high activity in social networks, excluding media and internet companies
Supplementary notes
* Social Media Audit (SMA) is an indicator that allows an integral evaluation of the use of social networks and blogs as a communication and marketing channel for brands. To calculate the unique SMA value, all variables are weighted based on their importance for B2C companies.
Data is based on Facebook, Instagram, Twitter, Blogs and other social networks, customer service and sales in social networks, variety of content, influence and participation.
The source does not provide the date of survey. The date provided is the publication date.
Figures have been rounded.
Citation formats
Colombia: main brands based on social media management 2018
This statistic presents the leading companies in Colombia according to the management of their social media presence as of September 2018, ranked by SMA score. As of this point in time, Offcorss ranked first in social network management, with a score of **** percent.
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Dinero. (September 27, 2018). Leading companies according to the management of their social media presence in Colombia as of September 2018, by SMA* score [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/979441/colombia-leading-companies-management-media-social-score/
Dinero. "Leading companies according to the management of their social media presence in Colombia as of September 2018, by SMA* score." Chart. September 27, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/979441/colombia-leading-companies-management-media-social-score/
Dinero. (2018). Leading companies according to the management of their social media presence in Colombia as of September 2018, by SMA* score. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/979441/colombia-leading-companies-management-media-social-score/
Dinero. "Leading Companies According to The Management of Their Social Media Presence in Colombia as of September 2018, by Sma* Score." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Sep 2018, /statistics/979441/colombia-leading-companies-management-media-social-score/
Dinero, Leading companies according to the management of their social media presence in Colombia as of September 2018, by SMA* score ÌÇÐÄÆÆ½â°æ, /statistics/979441/colombia-leading-companies-management-media-social-score/ (last visited August 03, 2026)
Leading companies according to the management of their social media presence in Colombia as of September 2018, by SMA* score [Graph], Dinero, September 27, 2018. [Online]. Available: /statistics/979441/colombia-leading-companies-management-media-social-score/