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Discovery of new brands and products through online ads by shoppers in Australia in 2021, by generation

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Source

Release date

April 2022

Region

Australia

Survey time period

November to December 2021

Number of respondents

1,029 respondents

Age group

18 years and older

Special properties

Survey respondents are consumers who use the internet at least once per month

Method of interview

Online survey

Supplementary notes

Survey statement: 'I discover new brands and products through online ads.'

Age groups defined as follows:
Gen Z - born between 1997 and 2003 (18-24 years old)
Millennials - born between 1983 and 1996 (25-38 years old)
Gen X - born between 1967 and 1982 (39-54 years old)
Boomers - born between 1948 and 1966 (55-73 years old)
Silent - born before 1948 (74 years old and above)

Citation formats

Discovery of new products via online ads by shoppers in Australia 2021, by generation

Published by
F. Watty,
Jun 23, 2025

In a survey conducted in Australia in 2021, respondents from the Gen Z and Millennials generations were the most likely to discover new brands and products through online sponsored ads. Just under ** percent of respondents from the Boomer and Silent generations reported discovering new products and brands through online ads.

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Statistics on " Generation Z in Australia "

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Topics

Generation Z in AustraliaMillennialsWomen in AustraliaGeneration Z in the United StatesDemographics of Australia
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
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per month, billed annually 1
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  • Premium Statistics

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