In Italy, the share of regular e-shoppers purchasing toys increased steadily from 2017 to 2021. In 2021, ** percent of the survey respondents reported that they purchased toys online, an increase of *** percent compared to 2019. In 2023, the figure decreased to ** percent.
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DPD. (February 5, 2024). Share of Italian online shoppers purchasing toys in selected years from 2017 to 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/964047/online-toys-purchases-growth-in-italy/
DPD. "Share of Italian online shoppers purchasing toys in selected years from 2017 to 2023." Chart. February 5, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/964047/online-toys-purchases-growth-in-italy/
DPD. (2024). Share of Italian online shoppers purchasing toys in selected years from 2017 to 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/964047/online-toys-purchases-growth-in-italy/
DPD. "Share of Italian Online Shoppers Purchasing Toys in Selected Years from 2017 to 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Feb 2024, /statistics/964047/online-toys-purchases-growth-in-italy/
DPD, Share of Italian online shoppers purchasing toys in selected years from 2017 to 2023 ÌÇÐÄÆÆ½â°æ, /statistics/964047/online-toys-purchases-growth-in-italy/ (last visited July 30, 2026)
Share of Italian online shoppers purchasing toys in selected years from 2017 to 2023 [Graph], DPD, February 5, 2024. [Online]. Available: /statistics/964047/online-toys-purchases-growth-in-italy/