This graph shows the results of a survey asking to indicate which clothing brands consumers associated with sustainability, in Italy in 2018. According to data, ** percent of respondents could not associate any of the listed brands with sustainability, while the largest part of interviewees (** percent) did not have a clear idea about the topic. However, H&M came up as the brand consumers associated the most with sustainability, chosen by ** percent of buyers, followed by Zara with ** percent.
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Ipsos MORI, & The Changing Markets Foundation. (November 30, 2018). Which, if any, of the following fashion brands or shops do you associate with having a sustainable supply chain? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/957225/clothing-brands-associated-with-sustainability-in-italy/
Ipsos MORI, und The Changing Markets Foundation. "Which, if any, of the following fashion brands or shops do you associate with having a sustainable supply chain?." Chart. November 30, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/957225/clothing-brands-associated-with-sustainability-in-italy/
Ipsos MORI, The Changing Markets Foundation. (2018). Which, if any, of the following fashion brands or shops do you associate with having a sustainable supply chain?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/957225/clothing-brands-associated-with-sustainability-in-italy/
Ipsos MORI, and The Changing Markets Foundation. "Which, If Any, of The following Fashion Brands or Shops Do You Associate with Having a Sustainable Supply Chain?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Nov 2018, /statistics/957225/clothing-brands-associated-with-sustainability-in-italy/
Ipsos MORI & The Changing Markets Foundation, Which, if any, of the following fashion brands or shops do you associate with having a sustainable supply chain? ÌÇÐÄÆÆ½â°æ, /statistics/957225/clothing-brands-associated-with-sustainability-in-italy/ (last visited August 01, 2026)
Which, if any, of the following fashion brands or shops do you associate with having a sustainable supply chain? [Graph], Ipsos MORI, & The Changing Markets Foundation, November 30, 2018. [Online]. Available: /statistics/957225/clothing-brands-associated-with-sustainability-in-italy/