This graph shows the results of a survey asking consumers which of the proposed sustainable actions they undertook in the last year, in Italy in 2018. According to data, the largest part of respondents (** percent) did not take any action with regards to the sustainability of the fashion industry. However, buying clothes made from sustainable materials was the most popular eco-friendly decision, undertaken by ** percent of consumers. Only **** percent of consumers wrote to or emailed a clothing brand to know more about their performance on environmental or social issues.
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Ipsos MORI, & The Changing Markets Foundation. (November 30, 2018). Which of the following sustainable actions, if any, have you personally undertaken in the past year? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/957072/sustainable-actions-undertaken-by-consumers-in-italy/
Ipsos MORI, und The Changing Markets Foundation. "Which of the following sustainable actions, if any, have you personally undertaken in the past year?." Chart. November 30, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/957072/sustainable-actions-undertaken-by-consumers-in-italy/
Ipsos MORI, The Changing Markets Foundation. (2018). Which of the following sustainable actions, if any, have you personally undertaken in the past year?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/957072/sustainable-actions-undertaken-by-consumers-in-italy/
Ipsos MORI, and The Changing Markets Foundation. "Which of The following Sustainable Actions, If Any, Have You Personally Undertaken in The past Year?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Nov 2018, /statistics/957072/sustainable-actions-undertaken-by-consumers-in-italy/
Ipsos MORI & The Changing Markets Foundation, Which of the following sustainable actions, if any, have you personally undertaken in the past year? ÌÇÐÄÆƽâ°æ, /statistics/957072/sustainable-actions-undertaken-by-consumers-in-italy/ (last visited July 30, 2026)
Which of the following sustainable actions, if any, have you personally undertaken in the past year? [Graph], Ipsos MORI, & The Changing Markets Foundation, November 30, 2018. [Online]. Available: /statistics/957072/sustainable-actions-undertaken-by-consumers-in-italy/
