Share of voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 5,200 of the most commercially valuable, category-specific search terms through Google UK, showcasing the share of voice across more than 20,000 websites.
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Leading websites covering free-from nutrition in the UK 2018, by share of voice
Leading websites covering vegetarian, vegan and gluten free nutrition in the United Kingdom (UK) on **, by share of voice, according to a report published by . Across the UK free-from sector, bbcgoodfood.com is the leading website in terms of share of voice, accounting for **** percent in on **. Following this, next wikipedia.org and alpro.com rank in second and third place, with voice shares of **** and **** percent, respectively.
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Pi Datametrics. (November 20, 2018). Leading websites covering vegetarian, vegan and gluten free nutrition in the United Kingdom (UK) on November 11, 2018, by share of voice [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/947733/leading-free-from-websites-by-sov-united-kingdom-uk/
Pi Datametrics. "Leading websites covering vegetarian, vegan and gluten free nutrition in the United Kingdom (UK) on November 11, 2018, by share of voice." Chart. November 20, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/947733/leading-free-from-websites-by-sov-united-kingdom-uk/
Pi Datametrics. (2018). Leading websites covering vegetarian, vegan and gluten free nutrition in the United Kingdom (UK) on November 11, 2018, by share of voice. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/947733/leading-free-from-websites-by-sov-united-kingdom-uk/
Pi Datametrics. "Leading Websites Covering Vegetarian, Vegan and Gluten Free Nutrition in The United Kingdom (Uk) on November 11, 2018, by Share of Voice." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Nov 2018, /statistics/947733/leading-free-from-websites-by-sov-united-kingdom-uk/
Pi Datametrics, Leading websites covering vegetarian, vegan and gluten free nutrition in the United Kingdom (UK) on November 11, 2018, by share of voice ÌÇÐÄÆÆ½â°æ, /statistics/947733/leading-free-from-websites-by-sov-united-kingdom-uk/ (last visited July 27, 2026)
Leading websites covering vegetarian, vegan and gluten free nutrition in the United Kingdom (UK) on November 11, 2018, by share of voice [Graph], Pi Datametrics, November 20, 2018. [Online]. Available: /statistics/947733/leading-free-from-websites-by-sov-united-kingdom-uk/