If a symbol indicating that food products or restaurant items are gluten-free is introduced, it could be backed / authorized by various bodies. How much would you trust a symbol backed by each of the following?*
Characteristic
Wouldn't trust
Trust to a certain extent
Trust completely
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* A boost was included to ensure that there were robust numbers for key consumer groups including wheat / gluten intolerant or allergic, dairy intolerant or allergic, free-from buyers and parents with children with food intolerances / allergies.
Citation formats
Consumer trust of potential gluten-free symbols United Kingdom (UK) in 2015
This statistic shows the results of a survey in which respondents were asked if a gluten-free symbol was to be introduced on food products, how much would they trust it given its backing or authorization by certain bodies in the United Kingdom (UK) in 2015. A majority of ** percent of respondents would completely trust a logo certified by Allergy UK, followed by ** percent for Coeliac UK.
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YouGov. (May 17, 2016). If a symbol indicating that food products or restaurant items are gluten-free is introduced, it could be backed / authorized by various bodies. How much would you trust a symbol backed by each of the following?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/664148/consumer-trust-gluten-free-symbol-united-kingdom-uk/
YouGov. "If a symbol indicating that food products or restaurant items are gluten-free is introduced, it could be backed / authorized by various bodies. How much would you trust a symbol backed by each of the following?*." Chart. May 17, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/664148/consumer-trust-gluten-free-symbol-united-kingdom-uk/
YouGov. (2016). If a symbol indicating that food products or restaurant items are gluten-free is introduced, it could be backed / authorized by various bodies. How much would you trust a symbol backed by each of the following?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/664148/consumer-trust-gluten-free-symbol-united-kingdom-uk/
YouGov. "If a Symbol Indicating That Food Products or Restaurant Items Are Gluten-free Is Introduced, It Could Be Backed / Authorized by Various Bodies. How Much Would You Trust a Symbol Backed by Each of The Following?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 May 2016, /statistics/664148/consumer-trust-gluten-free-symbol-united-kingdom-uk/
YouGov, If a symbol indicating that food products or restaurant items are gluten-free is introduced, it could be backed / authorized by various bodies. How much would you trust a symbol backed by each of the following?* ÌÇÐÄÆƽâ°æ, /statistics/664148/consumer-trust-gluten-free-symbol-united-kingdom-uk/ (last visited August 01, 2026)
If a symbol indicating that food products or restaurant items are gluten-free is introduced, it could be backed / authorized by various bodies. How much would you trust a symbol backed by each of the following?* [Graph], YouGov, May 17, 2016. [Online]. Available: /statistics/664148/consumer-trust-gluten-free-symbol-united-kingdom-uk/
