Those with sufferers in household = n(166); Those without sufferers in household = n(182)
Method of interview
Online survey
Supplementary notes
* A boost was included to ensure that there were robust numbers for key consumer groups including wheat / gluten intolerant or allergic, dairy intolerant or allergic, free-from buyers and parents with children with food intolerances / allergies.
Citation formats
Purchase drivers for free-from foods in the United Kingdom (UK) in 2015
This statistic shows the results of a survey in which respondents were asked why they have purchased free-from products in the United Kingdom (UK) in 2015. Purchase drivers for free-from products differ drastically between those that have sufferers in their household and those that don't. The source notes that for those without sufferers in their household, 'other' reasons given include purchasing such items for visitors.
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YouGov. (May 17, 2016). You said you have purchased free-from products in the past. Which, if any, of the following explains why you purchase(d) free-from products?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/664002/free-from-food-purchase-drivers-united-kingdom-uk/
YouGov. "You said you have purchased free-from products in the past. Which, if any, of the following explains why you purchase(d) free-from products?*." Chart. May 17, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/664002/free-from-food-purchase-drivers-united-kingdom-uk/
YouGov. (2016). You said you have purchased free-from products in the past. Which, if any, of the following explains why you purchase(d) free-from products?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/664002/free-from-food-purchase-drivers-united-kingdom-uk/
YouGov. "You Said You Have Purchased Free-from Products in The Past. Which, If Any, of The following Explains Why You Purchase(D) Free-from Products?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 May 2016, /statistics/664002/free-from-food-purchase-drivers-united-kingdom-uk/
YouGov, You said you have purchased free-from products in the past. Which, if any, of the following explains why you purchase(d) free-from products?* ÌÇÐÄÆƽâ°æ, /statistics/664002/free-from-food-purchase-drivers-united-kingdom-uk/ (last visited August 01, 2026)
You said you have purchased free-from products in the past. Which, if any, of the following explains why you purchase(d) free-from products?* [Graph], YouGov, May 17, 2016. [Online]. Available: /statistics/664002/free-from-food-purchase-drivers-united-kingdom-uk/
