Cutting down on gluten = n(245); Allergy / intolerance sufferers = n(242); Cutting down on dairy = n(261)
Method of interview
Online survey
Supplementary notes
* A boost was included to ensure that there were robust numbers for key consumer groups including wheat / gluten intolerant or allergic, dairy intolerant or allergic, free-from buyers and parents with children with food intolerances / allergies.
Citation formats
Changes to free-from consumers shopping habits in the United Kingdom (UK) in 2015
This statistic shows the results of a survey in which respondents were asked if they have bought more or fewer free-from products in the last six months in the United Kingdom (UK) in 2015. Although the total population is almost equally split between those who have bought more or less of such products, a majority of those with allergies, intolerances or wanting to cut down on gluten or dairy are buying more free-from products than six months ago.
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YouGov. (May 17, 2016). How, if at all, have your purchase habits changed over the last six months?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/663954/free-from-consumer-shopping-habits-united-kingdom-uk/
YouGov. "How, if at all, have your purchase habits changed over the last six months?*." Chart. May 17, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/663954/free-from-consumer-shopping-habits-united-kingdom-uk/
YouGov. (2016). How, if at all, have your purchase habits changed over the last six months?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/663954/free-from-consumer-shopping-habits-united-kingdom-uk/
YouGov. "How, If at All, Have Your Purchase Habits Changed over The Last Six Months?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 May 2016, /statistics/663954/free-from-consumer-shopping-habits-united-kingdom-uk/
YouGov, How, if at all, have your purchase habits changed over the last six months?* ÌÇÐÄÆƽâ°æ, /statistics/663954/free-from-consumer-shopping-habits-united-kingdom-uk/ (last visited August 02, 2026)
How, if at all, have your purchase habits changed over the last six months?* [Graph], YouGov, May 17, 2016. [Online]. Available: /statistics/663954/free-from-consumer-shopping-habits-united-kingdom-uk/
