* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. SoV was determined by analyzing 5,454 of the most commercially valuable, category-specific search terms through Google UK, showcasing the share of voice across more than 43,769 websites.
Citation formats
Leading websites in the sportsbook sector in the UK 2025, by share of voice
According to a study, the UK sportsbook sector favors williamhill.com as the leading website in terms of share of voice, accounting for roughly **** percent during the second quarter 2025. Following this, olbg.com and olbg.com and paddypower.com ranked in second and third place.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Pi Datametrics. (August 18, 2025). Leading sportsbook-related websites in the United Kingdom in the 2nd quarter 2025, by share of voice [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/960732/leading-sportsbook-websites-by-sov-united-kingdom-uk/
Pi Datametrics. "Leading sportsbook-related websites in the United Kingdom in the 2nd quarter 2025, by share of voice." Chart. August 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/960732/leading-sportsbook-websites-by-sov-united-kingdom-uk/
Pi Datametrics. (2025). Leading sportsbook-related websites in the United Kingdom in the 2nd quarter 2025, by share of voice. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/960732/leading-sportsbook-websites-by-sov-united-kingdom-uk/
Pi Datametrics. "Leading Sportsbook-related Websites in The United Kingdom in The 2nd Quarter 2025, by Share of Voice." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Aug 2025, /statistics/960732/leading-sportsbook-websites-by-sov-united-kingdom-uk/
Pi Datametrics, Leading sportsbook-related websites in the United Kingdom in the 2nd quarter 2025, by share of voice ÌÇÐÄÆƽâ°æ, /statistics/960732/leading-sportsbook-websites-by-sov-united-kingdom-uk/ (last visited July 31, 2026)
Leading sportsbook-related websites in the United Kingdom in the 2nd quarter 2025, by share of voice [Graph], Pi Datametrics, August 18, 2025. [Online]. Available: /statistics/960732/leading-sportsbook-websites-by-sov-united-kingdom-uk/
