| Characteristic | Share of voice |
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| - | - |
| - | - |
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| - | - |
| - | - |
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Source
Source
In cooperation with
Pi Datametrics
Release date
2018
More information
Region
United Kingdom
Survey time period
30 September 2018
Supplementary notes
The retail category includes: electricals, fashion, and homeware.
Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms through Google UK.
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