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In 2018, four in ten Italians reported good levels of trust in Artificial Intelligence (AI), according to a survey conducted by . This figure was about five percent more than the global average. With a market size of about 85 million euros in 2018, the AI sector in Italy was about to take off, as reported by Osservatori Digital Innovation. As a comparison, the market revenue for the sector in Europe was estimated to reach 984 million euros in 2018.

Enterprise adoption

In 2018, 72 percent of large and medium-sized enterprises in Italy had already implemented AI solutions. Only 12 percent of companies, however, deployed solutions at full performance, according to Osservatori Digital Innovation. The field of Artificial Intelligence is extremely wide-ranging: it includes emerging applications as diverse as recommender systems, predictive maintenance, and virtual assistants/chatbots. In recent years, interest for AI has soared both in industry and academia.

Chatbots - customers’ best friends?

The most commonly developed solutions by Italian companies were chatbots and virtual assistants. Italian users of chatbots were particularly satisfied by two features: the fastness of chatbots' response, and their constant availability. Given Italians' level of trust in AI, they looked ready to embrace similar technologies.