This chart depicts the share of display content considered dangerous for brand safety in Italy in the first semester of 2018, by type and device. As a matter of fact, ad campaigns where brands were related to risky content could have a bad influence on the brand reputation and **** percent of such content was showing violence. On mobile web, violent content was tracked less often (14.4 percent), while ** percent of risky content was related to content for adults.
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Integral Ad Science. (October 11, 2018). Share of display content considered dangerous for brand safety in Italy in 2018, by type and device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/935773/most-risky-display-content-for-brand-safety-in-italy/
Integral Ad Science. "Share of display content considered dangerous for brand safety in Italy in 2018, by type and device." Chart. October 11, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/935773/most-risky-display-content-for-brand-safety-in-italy/
Integral Ad Science. (2018). Share of display content considered dangerous for brand safety in Italy in 2018, by type and device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/935773/most-risky-display-content-for-brand-safety-in-italy/
Integral Ad Science. "Share of Display Content Considered Dangerous for Brand Safety in Italy in 2018, by Type and Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Oct 2018, /statistics/935773/most-risky-display-content-for-brand-safety-in-italy/
Integral Ad Science, Share of display content considered dangerous for brand safety in Italy in 2018, by type and device ÌÇÐÄÆƽâ°æ, /statistics/935773/most-risky-display-content-for-brand-safety-in-italy/ (last visited August 01, 2026)
Share of display content considered dangerous for brand safety in Italy in 2018, by type and device [Graph], Integral Ad Science, October 11, 2018. [Online]. Available: /statistics/935773/most-risky-display-content-for-brand-safety-in-italy/
