This data depicts the share of selected retailer types in daily FMCG purchases (packaged goods only) among households in Germany from 2012 to 2017. In 2017, German households made roughly **** percent of their everyday consumer goods purchases in supermarkets. A decrease compared to the previous year at **** percent.
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Nielsen. (August 19, 2019). Share of selected shopping destinations in daily consumer goods purchases of households in Germany from 2012 to 2017 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/501181/fmcg-purchases-shopping-destination-share-germany/
Nielsen. "Share of selected shopping destinations in daily consumer goods purchases of households in Germany from 2012 to 2017." Chart. August 19, 2019. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/501181/fmcg-purchases-shopping-destination-share-germany/
Nielsen. (2019). Share of selected shopping destinations in daily consumer goods purchases of households in Germany from 2012 to 2017. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/501181/fmcg-purchases-shopping-destination-share-germany/
Nielsen. "Share of Selected Shopping Destinations in Daily Consumer Goods Purchases of Households in Germany from 2012 to 2017." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Aug 2019, /statistics/501181/fmcg-purchases-shopping-destination-share-germany/
Nielsen, Share of selected shopping destinations in daily consumer goods purchases of households in Germany from 2012 to 2017 ÌÇÐÄÆÆ½â°æ, /statistics/501181/fmcg-purchases-shopping-destination-share-germany/ (last visited July 26, 2026)
Share of selected shopping destinations in daily consumer goods purchases of households in Germany from 2012 to 2017 [Graph], Nielsen, August 19, 2019. [Online]. Available: /statistics/501181/fmcg-purchases-shopping-destination-share-germany/