consumers from the Netherlands who have shopped online at least once in the past month
Method of interview
Online interview
Supplementary notes
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The source does not provide any information regarding missing percentage points to 100 percent.
Citation formats
Leading starting points for online shopping in the Netherlands 2018
This statistic shows the results of a survey question on where consumers in the Netherlands would start their customer journey if they wanted to buy something online in 2018. In *, most Dutch online shoppers indicated they would start their search on Google and not directly on an online marketplace like Amazon or Zalando.
E-commerce has become more and more popular in the Netherlands in recent years. The number of online orders or purchases, for example, reached approximately *** million in 2017.
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Salmon, & Wunderman. (September 24, 2018). Leading starting points for when consumers want to buy products online in the Netherlands as of 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/917986/leading-starting-points-for-online-shopping-in-the-netherlands/
Salmon, und Wunderman. "Leading starting points for when consumers want to buy products online in the Netherlands as of 2018." Chart. September 24, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/917986/leading-starting-points-for-online-shopping-in-the-netherlands/
Salmon, Wunderman. (2018). Leading starting points for when consumers want to buy products online in the Netherlands as of 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/917986/leading-starting-points-for-online-shopping-in-the-netherlands/
Salmon, and Wunderman. "Leading Starting Points for When Consumers Want to Buy Products Online in The Netherlands as of 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Sep 2018, /statistics/917986/leading-starting-points-for-online-shopping-in-the-netherlands/
Salmon & Wunderman, Leading starting points for when consumers want to buy products online in the Netherlands as of 2018 ÌÇÐÄÆƽâ°æ, /statistics/917986/leading-starting-points-for-online-shopping-in-the-netherlands/ (last visited July 28, 2026)
Leading starting points for when consumers want to buy products online in the Netherlands as of 2018 [Graph], Salmon, & Wunderman, September 24, 2018. [Online]. Available: /statistics/917986/leading-starting-points-for-online-shopping-in-the-netherlands/
