International travelers (taken a holiday abroad in last there years) across 9 markets
Method of interview
Online survey
Supplementary notes
* The full original question was worded as follows: "On 23 June 2016, the United Kingdom held a referendum on its membership of the European Union, and a majority of the electorate voted to leave the European Union. Following this decision, how, if at all, would you say your view of Britain has changed?" ** 500 respondents per market.
Don't know responses are not displayed.
Citation formats
Britain's reputation among international tourists since the EU referendum 2018
This statistic illustrates the change in international travelers' opinion of Britain since the decision of the EU referendum ('brexit') in 2016, which resulted in the majority of the electorate in the United Kingdom voting to leave the European Union. According to the consumer sentiment survey conducted in March 2018, ** percent of respondents overall had a slightly more negative view of Britain and *** percent a much more negative view. This proportion was higher in Germany and Spain. However overall ** percent said their view had not changed. Furthermore ** percent claimed their view had become more positive to some extent.
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VisitBritain. (June 19, 2018). Following the referendum decision in 2016, how, if at at all, would you say your view of Britain has changed?* [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/912097/international-opinion-of-britain-since-brexit-decision-uk/
VisitBritain. "Following the referendum decision in 2016, how, if at at all, would you say your view of Britain has changed?*." Chart. June 19, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/912097/international-opinion-of-britain-since-brexit-decision-uk/
VisitBritain. (2018). Following the referendum decision in 2016, how, if at at all, would you say your view of Britain has changed?*. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/912097/international-opinion-of-britain-since-brexit-decision-uk/
VisitBritain. "Following The Referendum Decision in 2016, How, If at at All, Would You Say Your View of Britain Has Changed?*." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Jun 2018, /statistics/912097/international-opinion-of-britain-since-brexit-decision-uk/
VisitBritain, Following the referendum decision in 2016, how, if at at all, would you say your view of Britain has changed?* ÌÇÐÄÆÆ½â°æ, /statistics/912097/international-opinion-of-britain-since-brexit-decision-uk/ (last visited July 30, 2026)
Following the referendum decision in 2016, how, if at at all, would you say your view of Britain has changed?* [Graph], VisitBritain, June 19, 2018. [Online]. Available: /statistics/912097/international-opinion-of-britain-since-brexit-decision-uk/