* 2017 survey n=1,622; n(2016)=2,044. ** WTM London stakeholders include exhibitors at the WTM London (tourist boards and private sector travel industry organizations), the industry's senior buyers from the WTM Buyer's Club and travel trade visitors.
Results of the 2016 survey were published in the World Travel Market 2016 Industry Report.
Citation formats
UK travel industry: impact of Brexit on the UK as a holiday destination 2016-2017
This statistic shows the results of a survey asking travel industry representatives and stakeholders at the London WTM exhibition (UK) to what extent the EU referendum result ('Brexit') has impacted the UK’s reputation as a holiday destination. In 2016, following the referendum results, ** percent believed the result had a negative impact to some extent. This figure increased a year later in the 2017 survey, with ** percent now believing the result has had a negative impact on the UK's reputation as a holiday destination.
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World Travel Market. (November 8, 2017). Overall, to what extent has Brexit impacted the UK’s reputation as a holiday destination? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/631483/brexit-impact-united-kingdom-uk-tourism-industry/
World Travel Market. "Overall, to what extent has Brexit impacted the UK’s reputation as a holiday destination?." Chart. November 8, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/631483/brexit-impact-united-kingdom-uk-tourism-industry/
World Travel Market. (2017). Overall, to what extent has Brexit impacted the UK’s reputation as a holiday destination?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/631483/brexit-impact-united-kingdom-uk-tourism-industry/
World Travel Market. "Overall, to What Extent Has Brexit Impacted The Uk’s Reputation as a Holiday Destination?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2017, /statistics/631483/brexit-impact-united-kingdom-uk-tourism-industry/
World Travel Market, Overall, to what extent has Brexit impacted the UK’s reputation as a holiday destination? ÌÇÐÄÆƽâ°æ, /statistics/631483/brexit-impact-united-kingdom-uk-tourism-industry/ (last visited August 01, 2026)
Overall, to what extent has Brexit impacted the UK’s reputation as a holiday destination? [Graph], World Travel Market, November 8, 2017. [Online]. Available: /statistics/631483/brexit-impact-united-kingdom-uk-tourism-industry/
