International travelers (taken a holiday abroad in last three years) from 9 markets**
Method of interview
Online survey
Supplementary notes
* 500 respondents per market. ** A total of 9 international markets were surveyed: Germany, France, Italy, Netherlands, Poland, Spain, Sweden, China and the USA. Don't know responses are not displayed.
Citation formats
Likelihood of tourists to visit Britain following the EU referendum 2018, by market
This statistic illustrates the likelihood of international travelers to visit Britain following the decision of the EU referendum ('brexit') in 2016, according to a consumer sentiment survey conducted in March 2018. Overall, the majority of respondents stated that the referendum result made no difference to their likelihood to visit Britain. Chinese travelers were the market most likely to visit Britain, with ** percent saying they were more likely to visit and ** percent much more likely. Only **** percent of Chinese respondents said they were less likely to visit.
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VisitBritain. (June 19, 2018). Following the referendum decision, would you say you are more likely to visit Britain in the future, less likely, or does it make no difference? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/912091/likelihood-of-tourists-visiting-britain-since-brexit-decision-uk/
VisitBritain. "Following the referendum decision, would you say you are more likely to visit Britain in the future, less likely, or does it make no difference?." Chart. June 19, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/912091/likelihood-of-tourists-visiting-britain-since-brexit-decision-uk/
VisitBritain. (2018). Following the referendum decision, would you say you are more likely to visit Britain in the future, less likely, or does it make no difference?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/912091/likelihood-of-tourists-visiting-britain-since-brexit-decision-uk/
VisitBritain. "Following The Referendum Decision, Would You Say You Are More Likely to Visit Britain in The Future, Less Likely, or Does It Make No Difference?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2018, /statistics/912091/likelihood-of-tourists-visiting-britain-since-brexit-decision-uk/
VisitBritain, Following the referendum decision, would you say you are more likely to visit Britain in the future, less likely, or does it make no difference? ÌÇÐÄÆƽâ°æ, /statistics/912091/likelihood-of-tourists-visiting-britain-since-brexit-decision-uk/ (last visited August 01, 2026)
Following the referendum decision, would you say you are more likely to visit Britain in the future, less likely, or does it make no difference? [Graph], VisitBritain, June 19, 2018. [Online]. Available: /statistics/912091/likelihood-of-tourists-visiting-britain-since-brexit-decision-uk/
