U.S. marketing use of online marketplace shopping behavior| ��ƽ��

How companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018

Characteristic	Share of respondents
Diagnose if customers are buying somewhere else or are simply lost when they leave our site	78%
Identify potential competitive strengths and weaknesses	54%
Identify and address places where buyers get stuck in the funnel	54%
Understand if investment in marketplace advertising is paying off	51%
We wouldn't use improved purchase behavior data	1%

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Release date

June 2018

More information

Region

United States

Survey time period

2018

Number of respondents

307 respondents

Age group

18 years and older

Special properties

marketing professionals at companies that sold both directly and through e-commerce marketplaces

Supplementary notes

Question: "If you could get improved purchase behavior data from e-commerce marketplaces, how would you use it?"

Citation formats

This statistic presents the most common ways how companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018. According to the findings, 78 percent of respondents stated that if they could access improved purchase behavior data from e-commerce marketplaces they would use that data to diagnose if their customers are buying somewhere else or if they are simply lost when they leave their website. Only one percent of respondents stated that they would not use such improved purchasing behavior data, if the opportunity was there.