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Source
Source
Release date
March 2018
More information
Region
United Kingdom
Survey time period
November 2017
Supplementary notes
* The source conducted this research based on four criteria: e-commerce technology, online marketing, trading, and logistics & services.
The source adds the following information: "Using proprietary diagnostic tools and scoring criteria, we have reviewed the online performance of the UK’s Top 50 retailers against four customer centric questions. The list of retailers was derived from the Retail Week Top 50 UK retailers by overall annual sales revenue. These four questions represent the total customer experience across all aspects of the online retail journey and are highly correlated to growth and profitability for a retailer. We call this set of activities the Online Retail Value Chain and have scored each retailer against more than 280 weighted criteria points. This comparison of 14,000 data points was combined with mystery shopping every retailer, including buying and returning each product to create our league table. The assessment was carried out by our teams between 03 and 17 November 2017."
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