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Digital technologies driving omnichannel shopping in Italy in 2021

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Source

Release date

June 2021

Region

Italy

Survey time period

June 5-7, 2021

Number of respondents

1,213 respondents

Age group

15-65 years

Special properties

online shoppers

Method of interview

Telephone interview

Citation formats

Digital technologies driving shopping in Italy 2021

Published by
Yihan Ma,
Jun 23, 2021
The results of a survey on online shopping in Italy showed that digital technologies influenced shopping experience both offline and online. In 2021, **** in *** Italian shoppers valued the presence of digital payment options in stores, while close to the same number of respondents considered a detailed e-commerce site a relevant purchase driver. Almost ** percent of surveyed individuals made purchases depending on home delivery.
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