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Social media platforms used by online stores on Nuvemshop in Brazil in 2020

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Source

Release date

January 2021

Region

Brazil

Survey time period

2020

Supplementary notes

Nuvemshop, originally Tiendanube in Spanish, that it has over 80,000 active online stores. Originally from Argentina, the platform started to operate in Brazil in 2012.

Multiple answers were possible.

Numbers have been rounded.

Citation formats

Brazil: social media platforms used by Nuvemshop 2020

Published by
Yihan Ma,
Apr 30, 2021
As part of their marketing strategy, online stores that conduct sales through the e-commerce platform Nuvemshop use multiple social media platforms to promote their products. In 2020, ** percent of these stores used Instagram as a medium of dissemination, making it the most used social media platform by all businesses on Nuvemshop. Facebook and WhatsApp followed, adopted by ** and ** percent of the online shops, respectively. Little above **** of Nuvemshop's sales took place over social media in 2020.
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